Monday, 11 January 2010
'Readers won't pay for newspapers online'
He concludes: "There's a double whammy here for newspapers. Young adults have come of age with the Internet, but are the least interested in newspaper content (and most accustomed to free online fare); old adults are keen on newspapers, but are the least comfortable doing things online. Thus, the numbers of respondents willing to pay $11 or more per month to read newspaper content online are in single digits in all age groups, reaching a none-too-lofty peak of 6 percent among the 55-plusers.
"The 35-44-year-olds were the most likely to say they'd pay $1-10 per month for online newspaper content, at 24 percent, vs. 18 percent of the 18-34s and 17 percent of both the 45-54 and 55-plus cohorts."
Via E&P in Exile