Thursday, 21 January 2010

New poll shows backing for press self-regulation but not PCC says Media Standards Trust

A new opinion poll published today shows strong public support for self-regulation of the press rather than it being policed by a government regulator.
Only 17% of the public were in favour of a government regulator vs 52% who wanted an independent self-regulatory body.
The Media Standards Trust, which commissioned the poll conducted by Ipsos-MORI, says the results "show public expectations of independent press self-regulation far exceed the role, responsibilities and resources of the PCC."

The poll revealed:
  • 52% of the public want the press regulated by an independent self-regulatory body vs only 8% who want a newspaper industry complaints body like the PCC.
  • 73% of people think the chief purpose of this body should be to monitor compliance with the code of practice and conduct investigations where there is public concern vs 12% who believe it should be to mediate complaints between newspapers and complainants.
  • Almost half (48%) of the public think this body should be obligated to investigate where there is evidence of inaccuracy in newspapers vs 5% who think it should wait for a complaint from someone directly referred to in an article.
  • 85% of the public think it would be appropriate to impose fines on newspapers, in serious cases.
  • 79% think it important that the minutes of PCC meetings be made public.
Martin Moore, director of the Media Standards Trust said: “This research shows there is a significant gap between public expectations of press self-regulation and what the current system can, and does, provide. It is critical that the PCC’s current governance review works out how best to meet this challenge.”

1 comment:

avaiki nius agency said...

. . .

What this shows is that the public want substance as well as form.

Compared to annual turnover among media members, I imagine the budget of the PCC is next to nothing.

If the media want to be taken seriously then owners - a handful of people these days? - need to dial back profit growth expectations and start reinvesting in their product.

Without such investment, the crisis in journalism will continue to grow, along with the crisis of confidence among the public in credibility of the press.


. . .