Monday, 11 January 2010
Northcliffe to set-up dedicated digital team
Regional newspaper publisher Northcliffe is to establish a new team of around 15 digital publishers and centralise its digital operations in a new separate business, it was announced today.
HoldtheFrontPage, part owned by Northcliffe, says the team of 'digital publishers' is to be created to drive forward the 'thisis' network of more than 200 newspaper companion websites and will be part of a new division of the company to be called Northcliffe Digital.
Mike Rowley, currently director of digital publishing for Northcliffe Media Limited, is to become managing director of the new division.
The senior management team will also include Robert Hardie, who moves from the role of content strategy director with NML to become publishing director, and Russell Scott who becomes digital commercial director.
The 15 new roles are to be advertised both internally within Northcliffe and externally on HTFP.
Michael Pelosi, managing director of Northcliffe Media, said: "We have already built a sizeable audience for the 'thisis' network. Our editorial and commercial teams have done a fantastic job in integrating digital into our business.
"This new team will give even greater focus to our digital activities with the aim of increasing audience, user interactivity and maximising response for advertisers."