Dyson noticed that the Nelson Leader had the wrong imprint, instead carrying the one for the Burnley Express next to its barcode, and says: "It was an edition-change error somewhere in the production process, of course, but such a fundamental one."
Dyson adds: "We all know that group editors and multi-title subbing hubs have rightly or wrongly become the norm for weekly newspapers, as companies strive to preserve profit margins. But I fear that local identities are being further swallowed up as some papers amalgamate pages across different titles as well to cut editorial and production costs."
He concludes: "My residing thought, however, is that Johnston Press – and others with group editor, central subbing and 'clever' CMS operations – must take more care and retain enough resource to eliminate costly and brand-diluting production errors."
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