TheBusinessDeskis reporting today that free newspaper entrepreneur Chris Bullivant has told advertisers that his latest free title in Birmingham, the Birmingham Free Press, will fail if they don’t rally round to support it.
The Free Press is a sister title to the Birmingham Press launched by Bullivant in April. The Free Press was launched in June.
TheBusinessDesk says that in a letter to customers he has accused rival publisher Trinity Mirror of slashing prices to drive him out of business. Bullivant claimed to TheBusinessDesk Trinity Mirror had been offering estate agents full page advertisements in its titles for as little as £150 , which he claimed was "an attempt to remove us from the marketplace.”
Bullivant said: “A number of my customers have been lured back to Trinity Mirror, and if that continues, we’ll have to close.” He has called a meeting of estate agents to invite them to form a consortium that would own a part of the title.
A spokesperson for Trinity Mirror told TheBusinessDesk: “We don't engage in anti-competitive practice.”
I am a freelance journalist based in the UK and was deputy editor of Press Gazette, the journalists' magazine, from 1993 until 2006. I want to give an independent view on media matters.
You can contact me with stories, ideas and comments by email at firstname.lastname@example.org You can also follow me on Twitter @jonslattery