Guardian journalist Nick Davies, who has revealed new allegations about the use of phone hacking by News International journalists, once likened Rupert Murdoch to Dracula.
Davies, speaking at the NUJ's Jobs' Summit in January, said: "If you ask people to name well known journalists, they will name people who are notorious. I am thinking of people like Rupert Murdoch and Paul Dacre. These people have brought us all into disrepute.
"Being judged by people on the performance of Murdoch and Dacre is like all Transylvanians being judged on Dracula's behaviour. We have to fight back against it. Our position is similar to that in which gay men and women found themselves in the 1950s and 1960s. They were unable to orchestrate their political strength to change the law because they weren't liked, they were shunned."
Davies said journalists should not be afraid to denounce the small minority who betray the profession and "remove the smear of their behaviour from the image of our profession".