Why did newspapers, even the posh ones, go so big on the death of Michael Jackson?
Siobhain Butterworth, readers' editor of the Guardian, has the answer in her Open Door column today.
She writes: "Although the coverage was too much for some of the paper's readers, the desire for information about Michael Jackson was evidently not restricted to the web; the Guardian's circulation increased by 9% on Friday 26 June, the day after the pop star died, and by 4% the following day."
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