Thursday, 7 May 2009

Express & Star tests part-free model

The Wolverhampton-based Express & Star is to test the part paid-for, part-free model pioneered by the Manchester Evening News, HoldtheFrontPage reports today.
HTFP says from next month, the Stafford edition of the Express & Star is to be delivered free to homes and businesses in the mid-Staffordshire area on Wednesdays only, while remaining paid-for the other five days.
The move will coincide with the end of the Stafford and Stone Chronicle, a weekly free title covering the two towns.
The Express & Star with an average sale of 130,216 copies a day has the biggest paid-for circulation of any English daily.

No comments: