Thursday 6 August 2009

Murdoch: 'A mis-step from the maestro?'

Blogger Guido Fawkes on Rupert Murdoch and his plan to charge for news on the web: "Can he buck the market? As newspaper revenues crumble, Murdoch says he will charge for online news. Guido’s hunch is that even if that becomes widespread this will not save the newspaper industry. It is like the plan by canal owners of old to use the new railway trains to pull their barges along. Rupert will lose a lot of eyeballs and the advertising revenue that goes with that, niche market media (like this blog) will soak up mass market audiences that will not be willing to climb the paywall. This is a mis-step from the maestro."

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