Monday 8 March 2010

'Nevermind the PR bollocks we're journalists'

A comment worthy of Grey Cardigan has been posted on HoldtheFrontPage under the story about Northcliffe shaking up production of its newspapers in the South West,  with centralised subbing and merging content desks, which could cost 30 jobs.
Wageslave posts: "It's symptomatic of how out of touch management are that on a website read almost entirely by journalists (most of them in this case their own employees) they still feel it's appropriate to attempt to mask the reasons for their decisions, which are well known to us all, under this veneer of glib PR b*ll*cks which most of us have spent our professional lives decoding. Give us some credit; some of us have probably been in the business longer than you have. Spin doesn't beguile us; it makes us even more suspicious. We're trained to spot the real story under the layers of self-serving dross; it's called being a journalist."

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