Thursday, 11 March 2010

Even Andrew Marr has a PR minder

David Hepworth reveals in The Word magazine this week than even Andrew Marr, one of the BBC's top inquisitors-in-chief, is given a PR minder.
Hepworth writes: "When I interviewed Andrew Marr a couple of years ago, the man from the BBC press office sat in. Now seriously what, am I going to ask Andrew Marr that he couldn't possibly deal with?"
He says of showbiz PRs and their increasing demand for copy approval: "PR control reduces mystique. It acts on charisma like bromide on erectile tissue and sets up stars for an inevitable fall."

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