Tuesday 1 March 2011

Express & Star to try 'pay wall' for some content

The Wolverhampton-based Express & Star, the UK's top selling daily regional newspaper, is planning to put some of its online content behind a paywall, with the launch of a new "premium" website, reports Journalism.co.uk.

The newspaper will continue to publish "edited highlights" of the day's breaking news on the front page of the site, but other content will no longer be freely accessible.

Deputy editor Keith Harrison told Journalism.co.uk that the new digital offering was a way of "rewarding our loyal readers".

The premium part of the site will not be sold to readers separately, but will be offered as part of a bundled print-and-online subscription. The decision on what content will appear on which side of the paywall will be made on a case-by-case basis by the editors.

Harrisons aid the new site would launch in "a couple of months" and exact details of the charging structure were still being ironed out.

  • The Express & Star has just reported an ABC of 116,992 for the last six months of 2010.

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