Free newspaper entrepreneur Chris Bullivant's Bullivant Media is publishing the first edition of The Birmingham Free Press this week.
The Free Press is a free sister paper to The Press and will have a circulation of 60,000 copies weekly.
Bullivant says: "The concept of a journal of record allied to a mass distribution free is being tested in Birmingham and, when successful, will be offered to entrepreneurs in English cities as a franchise to compete with then replace the ailing metropolitan dailies in those cities.
"In my opinion, the most remarkable lesson learnt from the launch of the Press two months ago is the way Tony Lennox [the editor] gathers news and feature material and then produces pages; potentially, it really turns regional journalism back into the cottage industry it was prior to the industrial revolution.
"Obviously Trinity Mirror are throwing everything other than the kitchen sink at us now that they have started to understand the new concept but I am hopeful that we will achieve breakeven within the next three months or so and, when we do, just watch this one “go”. I am more excited about this concept than I was producing either the first free newspaper or the first metropolitan free daily[Birmingham Daily News]."