Friday 25 June 2010

MSN's new Code of Conduct

MSN Code of Conduct
1. Commitment to truth
  • MSN will ensure editorial content upholds the journalistic commitment to truth, accuracy, fairness and freedom from bias, offering users balanced content. Opinion will be clearly labeled and differentiated from factual content. MSN will respect users from all backgrounds and perspectives.

2. Commitment to transparency
  • MSN users can expect transparency and openness in editorial and business practices, the best identification of information sources in stories possible and explicit identification of advertising-supported content. MSN will clearly identify the creators and sources of its published content. MSN is accountable and will always try to flag and correct factual mistakes quickly.

3. Commitment to integrity
  • MSN will ensure editorial content upholds the journalistic commitment to truth, accuracy, fairness and freedom from bias, offering users balanced content. Opinion will be clearly labeled and differentiated from factual content. MSN will respect users from all backgrounds and perspectives.

4. Commitment to independence
  • While MSN is owned by Microsoft, its portals, content and commercial policies will represent independent judgment. It will resist undue political or commercial pressures, internal or external and offer a forum for free debate.

5. Commitment to privacy
  • MSN will protect user privacy and personal data.

6. Commitment to quality
  • MSN listens to its users who can expect a dedication to the highest quality in content services and advertising. It will use reliable, effective and innovative technologies to deliver compelling experiences and will respond to feedback.

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