Tuesday, 22 June 2010

SIPA UK congress heads for London in July

Topics such as how to ensure successful launches and monotise web traffic will be on the agenda at the Specialised Information Publishers Association UK annual congress which takes place in London on 12-13 July.
Among the speakers lined up for the event are Fotini Liontou, CEO of Lloyd’s List Group and Claire Enders of Enders Analysis who will give an assessment of the state of the industry. Other topics to be covered include making money from the iPad and ereaders; the most powerful ways to integrate web, search, ezines, telemarketing, DM and sales into the marketing mix; walls and paywalls – free versus paid content; proven techniques to boost lead generation and subscriber retention; and how to profit from the App economy – using apps, tools, widgets and social media.

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