Hearst Corp. plans to hold back at least some content from its newspapers’ free web sites and appears to be on the verge of implementing a pay web approach, according to a memo from a top Hearst executive, Editor & Publisher reports today.
The memo to staffers is from Steven Swartz, president of Hearst Newspapers, which includes 16 dailies, among them the San Francisco Chronicle and Seattle Post-Intelligencer. Both titles have recently indicated they might close if severe cutbacks are not made soon.
“Exactly how much paid content to hold back from our free sites will be a judgment call made daily by our management, whose mission should be to run the best free Web sites in our markets without compromising our ability to get a fair price from consumers for the expensive, unique reporting and writing that we produce each day,” Swartz said in the memo quoted by E&P.
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