Back in January I wrote that Sun columnist Jon Gaunt, who was sacked from his role as a talkSPORT shock-jock for calling a councillor "a Nazi", was understood to be in discussions with a major media player about a new multi-media venture.
What I didn't know was that the major player was The Sun. MediaWeek reveals that the Sun is launching Sun Talk, an online radio station on 20 April , which will be hosted by Jon Gaunt, every morning for three hours between 10am and 1pm. The station's first guest will be Conservative leader David Cameron MP.
Media Week says the station will form a key plank of News International's bid to expand the audio and video content across all its titles. The group is currently ploughing £1m into new multi-media studios which will enable the group's journalists to use state-of-the-art video and audio facilities. Journalists will be able to produce content for its websites in-house and participate in live broadcasts.
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