Monday 20 September 2010

Jeff Jarvis to head US university's $10 million entrepreneurial journalism centre in New York

It was announced today that two $3 million grants have been awarded to the City University of New York Graduate School of Journalism to help it establish a programme in entrepreneurial journalism with the creation of the Tow-Knight Center for Entrepreneurial Journalism and the first M.A. degree in entrepreneurial journalism.

The centre will be headed by Jeff Jarvis, author of What Would Google Do? and a contributor to the Guardian, who already teaches a course in entrepreneurial journalism and has done Knight-supported research on new business models for news. The $10 million Tow-Knight Center will receive $3 million in funding from The Tow Foundation and $3 million from the John S. and James L. Knight Foundation, supplemented by additional foundation grants and in-kind contributions of staff and technology from the CUNY J-School.

Executive director Emily Tow Jackson said The Tow Foundation had become “concerned about the fate of print journalism in the digital age and the impact of its decline on the health of our democracy.”

The Center, which opens in October, aims to create a sustainable future for quality journalism in three ways:
• Education of students and mid-career journalists in innovation and business management;
• Research into relevant topics, such as new business models for news;
• Development of new journalistic enterprises.

The Master of Arts degree in entrepreneurial journalism will be a two-year programme for students, adding business training and research to the School’s existing three-semester M.A. degree in Journalism. Students will be trained to launch their own enterprises or work within traditional media companies.

Courses for the new M.A. degree are expected to teach business and management skills, the new dynamics of news and media economics, and technology and project management, with apprenticeships at New York startups.

“We are optimists about the future of journalism,” Jarvis said. “We tell our students they will build that future. To help them do that, we realized we have to give them the ability to create and run new products and new companies. We must train not just journalists but entrepreneurial journalists.”

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