Thursday, 8 September 2011
Dear journalists, read this and weep: PR salaries
The average UK PR professional is paid £48,247 pa, nearly twice the average salary for the UK workforce as a whole, according to PR Week.
In 2010, the average salary for those in 'all service industries' was £25,855.
According to the survey, press officers average £28,384; senior account mangers £36,514; media managers £39,091; head of comms/external affairs £55,203; PR directors £55,516; chief executives/mds £60,925; and comms directors £83,191.
The figures show that men in PR earn significantly more than women. The average salary for a male UK PR professional is £62,932, whereas the average salary for a woman PR professional is £39,987.
PR salaries are said not to have increased a great deal during the recession but the "entry-level account executive position has broken the £20,000 barrier."
PR Week notes: "There is a perception among some - journalists, for example - that PR professionals are extremely well-paid and many a hack has declared that if they ever 'needed the money' they would move into PR.
"However, among other industries, PR is very much considered the 'poor cousin'."
I can think of poorer cousins - like journalists working on local papers.
I recently ran a chart on pay scales at Johnston Press-owned South Yorkshire Newspapers, where NUJ members have just returned to work after a two month strike over job cuts.
This showed trainees on £14,341; senior reporters, photographers and subs on £20,741; chief sub on £22, 275, associated editor on £24, 280 and an editor on £25,000.