NUJ strikers at South Yorkshire Newspapers have thrown out a challenge after having tracked down the company's new managing director John Bills' Linkedin page and been totally baffled by his entry.
It states: "A Senior Executive with wide business management experience gained in national blue-chip multi-site organizations, commercially focused with strategic insight. A demonstrable record of successfully implementing business transformation, building multi-media businesses, change management, process improvement and cost reduction. An innovative charismatic leader and communicator who thrives on the challenges of change and who is adept at building and motivating high performance teams, delivering strong operational performance in highly competitive fast moving environments.
"Implementing business transformation, building multi-media businesses, change management, process improvement and cost reduction."
The strikers say: "Frankly we don't know what it means. But we're pretty sure 'process improvement and cost reduction' means sacking journalists.
"When he says he is is 'adept at building and motivating high performance teams', he's certainly motivated NUJ members to strike!"
The NUJ strikers add:"There's a prize for the best translation of Mr Bills' management into English, so let's see you hacks get cracking! First prize is a copy of this week's strike-breaker produced Doncaster Free Press. Second prize is, of course, two copies!"