Bloomberg Businessweek announced today that it plans to expand its reach in Europe and Asia with two new regional editions in early 2012, increasing the global weekly print circulation to 980,000 from 900,000.
The Europe edition will feature bespoke content, unique front covers and separate advertising pages. The European and Asian editions of Bloomberg Businessweek will also feature content from the global edition of the magazine combined with some additional regional reporting from more than 800 Bloomberg reporters in Europe and 500 in Asia.
Bloomberg Businessweek president Paul Bascobert said:"Bloomberg Businessweek has been consistently growing and we're building on this strong momentum and reader demand to expand our audience in the European and Asian markets.
"We're excited to be able to provide our readers and advertisers with new, regionally-focused products by tapping into Bloomberg's incredibly vast global network of editorial staff."