The Mirror accuses the Guardian of hypocrisy today for carrying a "sexist ad" for Ryanair which had the tagline "See The Frauleins With The Big Jugs" over an offer for cheap flights to Bavaria and a picture of a busty blonde.
Just so readers get the message, the Mirror carries the strapline "HYPOCRISY" in red letters above its story which claims "the ailing paper was besieged with calls from its right-on readership over the extraordinary sexist ad" which was published yesterday.
It adds: "Even their own staff were up in arms, some phoning in from their rustic Tuscan holidays to complain."
The story quotes one alleged member of the Guardian staff stating: "I nearly choked on my gluten-free organic muesli when I saw it.
"We are the keepers of the nation's morals and we let the nation down."
The Mirror story also takes a swipe at the Guardian over the investigation into a police officer accused of leaking info about the phone hacking scandal to the paper.
It claims: "The paper is already under pressure after exploiting a detective to get illicit information on the phone hacking scandal. and a staffer boasted how he got a thrill out of phone hacking."
The Mirror says the "shamed" Guardian faces a probe by the Advertising Standards Association, although an ASA spokesman merely says: 'The complaints have literally just come in so we have yet to assess the ad'."
Bemused readers must be left wondering why the Mirror is in such a strop with the Guardian. It can't be anything to do with phone hacking can it? Or maybe they just don't like the "Newspaper of the Year".
I am a freelance journalist based in the UK and was deputy editor of Press Gazette, the journalists' magazine, from 1993 until 2006. I want to give an independent view on media matters.
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