Neil Thackray and Rory Brown are launching a new business media company trading as Briefing Media Ltd. which promises a new approach to serving business to business markets. Thackray, a former chief executive of Quantum Business Media which published Media Week and Press Gazette, says in a posting on his blog: "Between us we have extensive experience of managing business to business media companies and we have co-operated over the last few months to build a new approach and a new kind of business media company." Rory Brown was managing director of the interactive marketing division of Incisive Media. Thackray writes that Briefing Media will identify the best specialist sources of information, whether they be written by journalists, experts, bloggers or even industry suppliers. "We believe that although original content commissioned by Briefing Media will be very valuable, there is much else published by others which is useful too. We are happy to point our users to third party content sources as well as our own. We think a successful business media company is not only about reading words. "In each vertical we operate in we will add services including, training, conferencing , networking, consultancy and research. We will publish our own white papers, act as a shop window for white papers and research published by third parties, help decision makers identify and be informed about the key topics in their industry." He concludes: "You probably want to have a look at our first site – but you will have to be patient for a month or so. We expect to release our first vertical towards the end of September and have already identified six more to develop over the coming months."
I am a freelance journalist based in the UK and was deputy editor of Press Gazette, the journalists' magazine, from 1993 until 2006. I want to give an independent view on media matters.
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