Excellent rundown by Judith Townend of journalism.co.uk about how the Michael Jckson is dead story broke on line.
Judith writes:"It was fascinating to watch the Michael Jackson rumours hit Twitter late last night (BST) and the mixed reaction to the initial TMZ.com report. An AOL/Telepictures Productions entertainment news site and renowned for having its finger on the pulse, but not quite big or well-known enough to risk the re-tweet or the MSM endorsement? Should we trust it, should we not?"
She has reproduced the links and first tweets.
Fascinating stuff. Will it be seen as the new media scooping the old?