Journalists in Birmingham have put forward plans, which are being kept secret for "commercial resons", aimed at boosting the sales and profile of their papers.
NUJ members at the Trinity Mirror-owned Post and Mail group have handed the blueprint, which covers topics such as branding and moves to attract younger readers, to management.
The union says the journalists "want the company to be ambitious - rather than make even more cuts to achieve financial targets". More than seventy editorial jobs were axed from Trinity Mirror's Midlands titles last year.
Chris Morley, NUJ organiser for the north of England and a former Post and Mail journalist, said: "The journalists at BPM Media are anxious to show that they care about not just their own professionalism, but the well being of their titles as a business."