Friday 21 October 2011

Guardian iPad app is 'most successful' to date

The Guardian says its new Guardian iPad edition app launched last week has been downloaded 145,880 times and is its most successful app so far.

Alan Rusbridger, editor-in-chief, Guardian News & Media, said: "Since launching last week, the new Guardian iPad edition has already been downloaded over 145,000 times. This number of downloads in a week is a fantastic achievement, and shows the appetite among our readers to access our content in new, digital ways.

"This is our most successful app launch to date, and an important milestone as we continue to evolve into a digital-first news organisation."

A geographical breakdown of the Guardian iPad app downloads shows:

UK: 85,018
US: 29,082
RoW: 31,780
Total: 145,880

The Guardian iPhone app launched in January this year has been downloaded over 570,000 times, with nearly 100,000 users going on to take out subscriptions.

The Guardian Android app launched on 7 September, which is free and ad-funded, has been downloaded over 250,000 times.

Just over a million members of Facebook have installed the Guardian's Facebook app.

Source: Guardian press release.

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