Friday, 24 June 2011

'Paywalls don't work' Guardian chief tells FT

Guardian Media Group chief executive Andrew Miller tells the Financial Times today that paywalls don't work because “by closing audiences down you close down digital opportunities”.

The interview is headlined: 'GMG chief sees years of upheaval' and Miller says: “Change is with us for many, many years to come.”

Miller also tells the FT the Saturday edition of the Guardian and The Observer will be looked at “over the coming months”. Editorial managers are to reduce the number of pages, he says. “There are savings we can make from that and they are reasonably significant.”

Miller says he sees no let-up in the structural decline in print. “There is no plan to exit papers in five years but market conditions could change that,” he says.

The FT has a partial paywall.

Pic: Jon Slattery

1 comment:

Cynthia J. said...

Completely agree with the statement 'Paywalls don't work', but for a different reason.

Internet users are not accustomed to paying for online content, including that from (major) newspapers. Don't think this is going to change much any-time soon either.