He writes: "Most of the press wanted cuts and pain. So bang – for starters – goes a £75m Department of Health ad campaign against obesity. And bang goes a swathe of public service job ads which Eric Pickles, the local government secretary, says must go (far more cheaply) online.HMG is Britain's biggest advertiser.
"Local papers, battling to survive, get 75% of their revenue from ads. So the pain without prospect of gain is great, and mounting. The French (and, to some extent, the Americans) steer ads towards print. They help ensure survival. But that's namby-pamby stuff in a coalition world, not to mention what looks like the first double-dip industry in the land of hard times."