Inspired by US comedian Jon Stewart's idea of saving newspapers from the dustbin of history by impregnating newsprint with addictive drugs, Editor & Publisher columnist Bill Shein has come up with more imaginative ways of saving the press.
These include: Flavored Inks — "What newspaper reader would mind a bit of ink rubbing off on their fingers if it tasted like bubble gum, or fresh mango, or tender filet mignon?" - Bill asks.
Edible Pages — "It wouldn’t be much of a leap to go from flavored inks to fully edible pages."
Page One Girls — "Not particularly classy, of course, but could help juice newsstand sales. And printing half of each day’s papers with 'Page One Guys' would cover all bases."
Even More Consolidation — "With this bold and counterintuitive strategy, the rapid consolidation of newspapers and media properties would be accelerated until we’re left with just one giant corporo-media-government entity. Then, where else could people turn for news and information? Check AND mate!"
When I was at Press Gazette we did a story about an entrepreneur who came up with the idea of a newspaper that could be folded into a hat. Like the hat, it folded after a couple of issues.
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