Wednesday, 10 December 2008

You'd better have a stiff drink before you read this.....

The Financial Times reports today: "The newspaper and magazine industry could be “decimated” in 2009 with one out of every 10 print publications forced to reduce publication frequency by more than half, move online or close entirely, according to a report by Deloitte.
The industry outlook has gone from difficult to “impossible”, the report says, as newspapers and magazines, already weakened by the rise of online advertising and falling readership, experience further declines in circulation and advertising."
Trinity Mirror and Johnston Press were expected to fall out of the FTSE 250 today reflecting the fall in value of newspaper publishers.

1 comment:

web said...

Now-a-days people think that newspaper & magazine advertising would not benefit their business. But as per my knowledge it plays a vital role in getting enquiries and sales. All you need to do is, select a proper company which offers cheap advertising, place
the ads in popular newspaper which would be accessible to all kinds of advertisers.