Tuesday, 22 February 2011

Telegraph plans paid-for website in September

Telegraph Media Group is set to announce details of a metered website in the spring, with the launch pencilled in for September, reports BrandRepublic.

According to BrandRepublic sources, TMG will introduce a hybrid strategy, similar to the Financial Times, where users are permitted to see limited free content and then asked to subscribe.

It says TMG is talking to several digital agencies with a brief to overhaul telegraph.co.uk, which features editorial content from the Daily Telegraph and the Sunday Telegraph.

A TMG spokesman told BrandRepublic: "Absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, TMG continually evaluates the developments in the digital sector."

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