Wednesday, 28 October 2009

New look for Wall Street Journal Europe

The Wall Street Journal Europe is to have a revamp and extra features from 17 November. The re-designed newspaper will include new analysis features, new columnists and a new front page design, combined with what the WSJE says will be easier navigation, a more simplified layout, and a greater use of colour.
It will also launch a series of eight-page special reports on topics and themes of European concern. The new features and reports will be adapted online at the recently-launched, which will have additional online-only content, blogs and daily emails.
"The changes we're planning are fundamentally a new approach to meet the needs of senior executives," said Patience Wheatcroft, editor-in-chief for The Wall Street Journal Europe and the former editor of the Sunday Telegraph. "We're offering our time-pressed readers more trusted and authoritative content with essential analysis, but housed in a more impactful and accessible format across print and online. We're leveraging our unrivalled global resources - including an integrated news staff of more than 400 in Europe alone - to deliver our unique content in a way that is more in tune with our audience."
The company has also launched a new series of conferences for Europe, which includes the forthcoming Wall Street Journal Future of Finance Initiative; an event which will convene over 100 leading international financial experts and policy makers in the United Kingdom from Dec. 7-8.
The World Street Journal in the US has just overtaken USA Today to become the country's top selling newspaper.

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