'Consumers want subs not micro-payments'

On Monday paidContent:UK revealed how, if their favourite news site started charging for content, just five per cent of Brits would pay. Today the paidContent:UK/Harris Interactive poll shows that a long-term subscription, and not micropayments, is by far the most attractive option to consumers.

Users who read a news site at least once a month were asked what their favoured option would be if they either chose to pay for their favourite site or were forced to pay by all news sites going pay-for only.

A subscription of up to a year is the most desired model, supported by 54 percent.

A day pass giving unlimited articles within a 24-hour period is favoured by 26 percent.
Per-article fees (ie. micropayments) are the favourite option of only 21 percent.