A new online mobile apps factory for B2B publishers was launched today.
The apps are developed by Propeller Group, which is working closely with Haymarket Media, and today launched an iphone application with brandrepublic.com.
The app, on sale for 59p, allows individuals and businesses in the media and marketing sector to test their trade media profiles against peers and competitors.
Martin Loat, managing director at Propeller Group, said: “Properly designed widgets or mobile phone apps give B2B publishers great opportunities to sell lots of small pieces of data and information to their customers in ways that helps them do their jobs, saves time and creates business.
"At the same time they create much needed new and contemporary revenue streams for publishers. To further help publishers maximise the potential of mobile without risk, Propeller is also absorbing all development costs in return for a share of revenue ”