Saturday 25 February 2012

Sun rises on Sunday eclipsing News of the World

The first Sun on Sunday front page looks very much like the Sun rather than a clone of the News of the World. Note the emphasis on the "Sun" in the masthead/titlepiece and the tiny use of "Sunday".

David Wooding, the ex-News of the World political editor who has joined the Sun on Sunday as associate political editor, told Sky News that readers expecting a new NoW would be disappointed. "It's not the News of the World, it's the Sun," he said. "The idea is that it's a seven day paper."

UPDATE: Rupert Murdoch said on Monday (Feb 27) Sun on Sunday sold 3.26 million copies.

1 comment:

Anonymous said...

Wasn't exactly expecting the News of the World but we were was disappointed.