Wednesday 8 February 2012

Hyperlocal Epping site launches mag with Archant

David Jackman, who launched the hyperlocal Everything Epping Forest website after being made redundant as a local newspaper editor in 2008, is to launch the Everything Epping Forest monthly magazine in March in partnership with Archant London.

The glossy, colour magazine will be delivered to some 10,000 homes in the CM16 and RM4 postcode areas providing local community news and information, a what’s on section, and local advertising.

Each edition will also be available online and from selected outlets in the area.

Tony Little, commercial director of Archant London, said: “Archant are continually looking at new and innovative ways to interact with readers and advertisers. Ultimately we want to serve and add value to the local community by providing platforms for those who are interested in where they live, what’s going on there and how to obtain the services they need, therefore we are delighted to be working with David who is a much–respected local journalist, with important contacts in the local area.

“His success with Everything Epping Forest, with 200,000 plus hits a month to date, should be applauded and we are delighted to get involved with such a successful community-focused initiative.”

Jackman was made redundant after 13 years as editor of Newsquest's Epping Forest Guardian, Harlow and Bishop's Stortford Citizens and the Epping Forest Independent and a total of 21 years with the newspaper group.

He said: "I'm passionate about local news and local events and a firm believer that even the smallest snippet of news is worthy of reporting, whether it is a coffee morning or a report from a local club.

"The idea of publishing a regular, high quality printed edition with a mass circulation has always been in my thoughts but has been prohibitive for printing and distribution reasons.

"To be approached by Archant London to work with them and provide the editorial for a monthly printed title to be delivered to some 10,000 households, with Archant handling the advertising, printing and distribution side of the operation, has really taken Everything Epping Forest to another level."

No comments: