
Members of the NUJ chapel at the Northcliffe owned 
Leicester Mercury have sent a scathing open letter to their boss - publisher David Simms - highlighting his alleged admission to journalists that he doesn't read a daily paper or like sport.
The letter from the chapel, which is facing another round of redundancies, also says: "
For many of us, the Leicester Mercury is not just a place of work. It is our local  newspaper; something that has been read and enjoyed by our parents,  grandparents and great-grandparents; something some of us used to  deliver as paper boys and girls long before we had the privilege of  working in its newsroom.  
 "To  use one of the business buzzwords you seem so fond of, we are  stakeholders in this newspaper - and we have grave concerns for its  future viability."
The letter states:
  
 AN OPEN LETTER TO DAVID SIMMS  
The  Leicester Mercury NUJ chapel condemns the latest ruthless round of  redundancies in the Leicester Mercury’s editorial department.  
The  devastating job losses proposed amount to a 20% reduction in staff in a  department - the people who produce this newspaper’s coverage of news,  features and sport - that has already been savaged time and again by  swingeing cuts.  
Five  years ago, editorial had 97 employees. If these cuts are implemented  the departmental headcount will have halved. Put simply, we are are  already doing more with vastly reduced resources. To further undermine a  department that is already stretched to breaking point not only  jeopardises the wellbeing of those who will remain, it endangers the  entire business.  
The  refrain that used to run beneath the Mercury’s masthead was “clearly  better”. Now senior managers are telling us “good enough is good  enough”. Quality, no longer, is a watchword.  
We are being run by a man -  you, Mr Simms - who recently told journalists here that you did not  read a daily newspaper. You also said that you did not like sport - one  of the main drivers of the Mercury’s sales. Neither statement inspired  confidence, and now our fears have been abundantly justified.  
For many of us, the Leicester Mercury is not just a place of work. It is our local  newspaper; something that has been read and enjoyed by our parents,  grandparents and great-grandparents; something some of us used to  deliver as paper boys and girls long before we had the privilege of  working in its newsroom.  
To  use one of the business buzzwords you seem so fond of, we are  stakeholders in this newspaper - and we have grave concerns for its  future viability.  
The cavalier attitude to axing editorial staff is actually at odds with your own stated plan for taking the business forward.  
Your  plan is to develop new revenue streams by extending the Mercury’s brand  into other areas and across other platforms. But how do you propose to  do that Mr Simms if the core product of that brand - its daily newspaper  - becomes a tarnished shell of its former self?  
Our  readers are not stupid. If we can no longer offer them local journalism  that entertains, informs and stands up for their interests by properly  scrutinising the decisions that affect their lives - holding our elected  officials, public bodies and companies to account - then they will  desert us in their droves. Advertisers will swiftly follow. The “brand”  will command no respect whatsoever.   
We  are well aware that hard-working, loyal and talented people across  Leicestershire are being put out of their jobs. We have reported their  stories and we are not seeking special treatment.  
The  Leicester Mercury, in common with newspapers nationally, has faced a  sharp decline in revenues. However, at a time when this paper remains  the most profitable in the Northcliffe group, slashing editorial numbers  by a fifth appears to be nothing more than profiteering.  
Northcliffe’s  parent company DMGT reported operating profits of £320 million in 2010.  Its directors received £13.39 million in total remuneration last year,  including £6.5 million in bonuses alone.  
It has been stated that Northcliffe has asked for a set level of cost reductions from the Leicester Mercury.  
We  would like you to tell us how much money that is and whether you argued  against those reductions or put forward alternative proposals. We also  want to know why editorial is bearing the brunt of these so-called  “efficiency” savings. Were they your idea? If not, who is the architect  of these plans?  
We  are particularly concerned that loyal, long-serving staff are being  shown the door. How does that fit with a commitment to maintaining the  quality of the newspaper? It would appear to us that the company has no  interest other than putting as much money as it can into the hands of  its directors in the short-term.  
What evidence can you give us that there is no alternative to these unwarranted and damaging cuts?  
We  ask you, the acting editor Richard Bettsworth and the Northcliffe board  to give both us and the readers assurances going forward. Will these be  the last of the job losses in editorial this year and for the  foreseeable future? Are there any plans to make staff reductions  elsewhere? What are your projections in terms of revenues and staff  numbers over the next 24 months?  
We would also like a clear acknowledgement that continued cuts in staffing will damage the quality of the newspaper, exacerbate the decline in its readership and, therefore, diminish revenues still further.  
We  look forward to hearing your thoughts on these matters. Please be aware  that we also reserve the right to take appropriate action if the  explanations and assurances we are seeking are not forthcoming.  
   
Yours, the Chapel.