Tuesday, 18 January 2011

Media Street to integrate local reviews from Yelp

Media Street, the start up online publishing company with a network of hyper local sites in London, has announced it will be integrating reviews from Yelp.

Yelp’s local business reviews will be featured across Media Street’s network sites, including its case study and flagship site for King’s Road in Chelsea.

The latest software release of Media Street (version 0.6) uses Yelp’s application programming interface (API) to show the latest reviews on its local sites. Example business pages with Yelp reviews include The Big Easy and Ad Hoc, two local businesses on King’s Road.

Jonathan Lloyd, co-founder and publisher, Media Street, said: “We’re excited about the integration of Yelp reviews because we are starting to offer readers useful information on businesses. Using our Media Street sites, readers can quickly see what people are saying about a particular business and whether it’s worth a visit - a bit like becoming the Expedia for local businesses."

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