Johnston Press could drop 'Press' from name

In an interview with the Sunday Times, Johnston Press ceo Ashley Highfield (top) has hinted that the company may drop "Press" from its name.

The interview by Andrew Davidson is headlined: "Flash Ash battles to save zombie newspaper empire"

Davidson writes of Highfield: "His brief is to build Johnston a brave new world. 'And I don’t identify this company by the medium with which it disseminates its media,' he [Ashley] adds firmly."

Davidson asks: "But isn’t it called Johnston Press?" Highfield replies "At the moment.”

He has already said that Johnston Press is switching to a "digital first" strategy.

• The Sunday Times is behind a paywall.