The first Sun on Sunday front page looks very much like the Sun ratherthan a clone of the News of the World. Note the emphasis on the "Sun" in the masthead/titlepiece and the tiny use of "Sunday".
David Wooding, the ex-News of the World political editor who has joined the Sun on Sunday as associate political editor, told Sky News that readers expecting a new NoW would be disappointed. "It's not the News of the World, it's the Sun," he said. "The idea is that it's a seven day paper."
UPDATE: Rupert Murdoch said on Monday (Feb 27) Sun on Sunday sold 3.26 million copies.
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