Briefing Media announces £10m deal to acquire Farmers Guardian and Pulse magazine from UBM

Briefing Media, the company founded by Neil Thackray and Rory Brown which is behind the media industry website TheMediaBriefing, announced today it has entered into an agreement to buy the Farmers Guardian and Pulse magazine from UBM for £10 million.

Farmers Guardian is the weekly newspaper and website covering the farming and agriculture sector, primarily based in Preston, and Pulse is the weekly magazine and website for general practitioners and primary healthcare professionals, based in London.

The investment was funded by the management team with support from private equity group GCP Capital Partners.

Rory Brown said: "This is a big day for us, and something we have been working towards for a long time. We see great opportunity in specialist business media markets but recognise that our world is evolving & we need to adapt with it. We look forward to working with the teams on the agriculture and primary healthcare titles as part of our expanded group."

Neil Thackray added "When we founded Briefing Media we had a vision for creating a vibrant new business to business media company. This acquisition gives us both the scale and market opportunity to accelerate that ambition. We are delighted to be acquiring assets with such excellent pedigrees and reputations in important business markets and to be working with GCP Capital Partners. This will be the first but not the last acquisition we plan to make."

Briefing Media says with the company's increased scale it can accelerate plans to development of complementary website to TheMediaBriefing.