Wednesday, 9 March 2011
Dyson: Liverpool Daily Post will go weekly
Ex-Birmingham Mail editor Steve Dyson is today predicting on his blog, hosted by HoldtheFrontPage, that the Liverpool Daily Post will follow the Birmingham Post by going weekly.
Dyson, in a review of the Daily Post, concludes: "The Trinity Mirror title, costing 60p, now sells just 8,868 a day, perilously close to the 7,000 sales level that saw sister morning the Birmingham Post go weekly just over a year ago.
"This, I predict, will be the fate of the Liverpool Daily Post in 2012, perhaps at least providing the pagination for its genteel style to shine, and hopefully seeing it follow the Birmingham business title's subsequent climb in sales, the latter now selling 11,935 a week."
Dyson notes sales of the Daily Post were down 28% in the first half of 2010 and fell by 13.2% in the second.