Trinity Mirror is to launch the 'Birmingham Post Lite', a free version of its flagship title to combat the Birmingham Press, a new rival to be published by free newspaper entrepreneur Chris Bullivant, TheBusinessDesk West Midlands reports today.
The title will be launched next Thursday (April 22), the day before the proposed Bullivant launch, and is intended to go head-to-head with the Press in the battle to secure advertising from the city’s mid-market estate agents. It will be distributed to 18,000 homes in upscale areas such as Sutton Coldfield, Solihull, Harborne and Moseley. The Bullivant title is targeting the same areas with 25,000 free copies, plus 5,000 for sale in outlets as far away as Stratford and Warwick. TheBusinessDesk has a copy of the Birmingham Press masthead (above).
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