The Newspaper Society has appointed Connect Insight to conduct a research study into why, when, and how people use local paper online news services.
Research will be conducted in January with results expected to be announced by the end of February. The project will use focus groups and in-depth interviews which will include accompanied web surfing sessions in which respondents will be quizzed by researchers while surfing news websites.
The study will look at usage of different areas of websites and services such as video, blogs and podcasts. It will also examine how local media online fits within the overall picture of online media and how it relates to its parent print product, the local newspaper.
Story: Newspaper Society via email
The study will look at usage of different areas of websites and services such as video, blogs and podcasts. It will also examine how local media online fits within the overall picture of online media and how it relates to its parent print product, the local newspaper.
Story: Newspaper Society via email
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