The Times and the Sunday Times is to offer London readers a free home delivery deal for new subscribers.
Next week a marketing campaign launches which will offer new subscribers throughout London the opportunity of having their newspaper delivered free of charge for three months.
The Times has been running a home delivery service since 2008, however this is the first time the free trial will be offered along with a subscription price. Previously customers paid full cover price.
Under the new deal, copies of The Times are guaranteed to be hand delivered, couriered by branded vans, before 7am to addresses within the M25 area on a free three month trial.