Guardian commentator George Monbiot bites the hand that helps feed him today with a searing attack on advertising.
He describes it as a poison whose "pervasiveness and repetition act like a battering ram against our minds."
But accepts: "I am talking about the industry whose output frames this column and pays for it: advertising. For obvious reasons, it is seldom confronted by either the newspapers or the broadcasters."
Monbiot argues that newspapers will lean more heavily on advertising as print sales continue to fall.
He writes: "I detest this poison, but I also recognise that I am becoming more dependent on it. As sales of print editions decline, newspapers lean even more heavily on advertising. Nor is the problem confined to the commercial media. Even those who write only for their own websites rely on search engines, platforms and programs ultimately funded by advertising. We're hooked on a drug that is destroying society. As with all addictions, the first step is to admit to it.