Hyperlocal pioneer Media Street has started running local news on its King's Road site, covering the famous Chelsea landmark in London.
Jonathan Lloyd, Media Street co-founder, said: "The local news section is an exciting addition because it enables us to publish unique editorial that is both fun and relevant for our audience."
He said Media Street plans to add three features to the local news section: a comments feature for readers; the launch of further media channels such as a property section; and an area on the website which brings together stories from the local web such as blogs and other news sources.
Last month, Helen Brown joined Media Street as content editor from ShortList Media’s Stylist.co.uk site, and is overseeing the launch and commissioning of news content for the King’s Road website.
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