The audience for video on newspaper websites in the US surged 65% in the second quarter of this year compared to the same period last year driven by interest in the Gulf oil spill, according to a study released on Monday, Editor & Publisher reports.
The spike in newspaper video consumption was the highest of any medium, although traffic for video grew across the board, according to the Online Video & the Media Industry Quarterly Research Report released by Brightcove, the online video platform, and TubeMogul, an online video analytics and advertising platform.
“The highlight is that online video is truly growing and that it's a bright spot in online traffic -- and for newspapers in particular,” said Jeff Whatcott, Brightcove’s senior vice president of marketing and strategy.
Interestingly, people seeking video news about the oil disaster turned to newspaper sites over broadcast news sites, Whatcott noted. “Newspapers really are the source of news during the day,” he said. “Broadcast sites and TV sites are more about entertainment during the evening.”
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