Gannett, the US publisher that owns Newsquest in the UK, has drawn up a list of "content prioritie," which have been obtained by Editor & Publisher. They include a recognition that "the daily newspaper is not a breaking news medium" while websites "are the primary medium for breaking news".
They were presented by Kate Marymont, vice president/news for Gannett's community publishing division, which includes all of its daily papers except USA Today. She says: "We have asked [editors] to use them as a guide as they develop their strategic plans. It is almost a statement of philosophy rather than a template they have to fill out."
The "content priorities" include:
Improve Watchdog Journalism: Recognise the value of unique, revelatory journalism; review resources to ensure adequate allocation to watchdog work; experiment with delivery systems; and look for partnerships and other creative sources of watchdog content.
Reposition the Daily Newspaper: Recognise that the newspaper is not a breaking-news medium; Develop unique content tied to community interests and focused on delivering depth, context, analysis, perspective; Produce local content that differentiates us as a media organization; and "get our swagger back."
Reposition Our Web sites: Recognise that our Web sites are the primary medium for breaking news; ensure the Web site is distinct from the newspaper; Address Web design, content, functionality and utility; Leverage the strengths of the medium; and explore consumer response to various paid content models and possible vendor partnerships.
Sunday Readership and Engagement: Create a content strategy to attract younger readers; Protect high-value content for loyal Boomer readers; Invest in sales and marketing resources to grow engagement in key demographics and geographic audiences: Leverage advertising opportunities around the special value of Sundays.
Be Strong Community Leaders: Protect our long tradition of helping our communities solve issues, set visions, right wrongs; Preserve strong editorial voices in print while reflecting our changing audiences; solidify our role in the center of digital community conversations by leveraging all possible platforms; Be forces for positive change, when appropriate."
Wonder if the "priorities" will be introduced at Newsquest.
"Wonder if the 'priorities' will be introduced at Newsquest."
ReplyDeleteProbably not if it costs any money.
Sorry, 'they cost', not 'it costs'.
ReplyDelete