Press Gazette's irascible Grey Cardigan argues in his latest column that deep cuts mean regional newspapers won't be able to win back readers when the good times return.Grey writes: "I met a regional daily newspaper manager the other day who seemed mystified at his title’s appalling ABC performance – down to the point at which weekly publication surely beckons.
“I don’t understand it Grey,” he said. “We’re coming out of the slump now, revenue should be picking up, but the sale is killing us. Advertisers are spending again, but they’re spending elsewhere. What’s going on?”
"I looked at him, thought once, thought twice, and then said nothing. If he can’t see that sacking half your journalists, dropping editions, closing your district offices, abandoning same-day printing, reducing the print run and slashing the marketing budget might possibly have some impact on your sales figures, then I’m not going to explain it to him."
“I don’t understand it Grey,” he said. “We’re coming out of the slump now, revenue should be picking up, but the sale is killing us. Advertisers are spending again, but they’re spending elsewhere. What’s going on?”
"I looked at him, thought once, thought twice, and then said nothing. If he can’t see that sacking half your journalists, dropping editions, closing your district offices, abandoning same-day printing, reducing the print run and slashing the marketing budget might possibly have some impact on your sales figures, then I’m not going to explain it to him."
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